Board of Directors & Executive Message

It is an honor and a pleasure to address you through this renewed media platform, which we regard as far more than a mere periodical: a communication document through which we trace the contours of our shared journey and measure the progress of our major economic ambitions for MADAR Holding, in step with the accelerated development dynamic that Algeria is experiencing.

The contemporary global economic fabric is undergoing a profound reshaping, imposing unprecedented levels of agility and anticipation on major enterprises. In this regard, our group's role is no longer limited to keeping pace with transformations, but lies in leading them and actively contributing to shaping their features, locally and regionally. We move forward according to a clearly defined strategic vision, drawing its objectives from the highest orientations of the Algerian State aimed at building a knowledge-based economy, freed from dependence on hydrocarbons and founded on the pillars of industrial sovereignty, food security, and comprehensive health.

This commitment is clearly reflected in the architecture of MADAR Holding's investment portfolio. The thoughtful diversification of our activities — from strategic agri-food and processing industries, the true backbone of national food security, to the packaging, real estate, advanced services, and security sectors, as well as logistics and sports activities — is not a mere spreading of risk, but an integrated ecosystem of added values that reinforce one another. We work to localize technology and modernize production lines to offer an Algerian product that is superior in quality and competitive in cost, enabling us not only to meet growing domestic demand and reduce the import bill, but also to open promising export horizons that place the national product among regional and continental markets, drawing on our country's strategic African depth.

The vital achievements and structural projects our subsidiaries have recently witnessed — particularly the qualitative leap in the food-processing industries sector — are a living embodiment of our commitment to sustainable local development. Every project we launch acts as a developmental nucleus that creates thousands of direct and indirect jobs and helps break the economic isolation of inland regions, thereby enshrining the concept of the 'citizen enterprise,' which believes that the social return on investment is no less important than its financial return.

On our path toward the future, digital innovation and comprehensive technological transformation constitute the driving force of our administrative and operational governance. We attach the utmost importance to modernizing management systems and adopting international standards in management, transparency, and environmental sustainability. Our human capital — executives, engineers, and workers across all subsidiaries — remains our true wealth and our greatest pride; through continuous investment in training and opening doors to the elite graduates of national universities and institutes, we are building a generation of economic leaders capable of meeting tomorrow's challenges.

In conclusion, I wish to express my deep gratitude and appreciation to our partners across all sectors and to our customers who grant us their trust, the foundation of our continuity. I also extend a salute of esteem and pride to all the workers and employees of the MADAR Holding group for their dedication that makes the difference every day.

Our ambition knows no ceiling, and our determination to contribute to building a strong, prosperous, and economically pioneering Algeria is a pledge we make to ourselves and pursue together, steadfastly.

I wish you a pleasant and rewarding read.